Who What Wear is a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and key products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.
WHO WHAT WEAR UK is a member of the Independent Press Standards Organisation (which regulates the UK's magazine and newspaper industry). We abide by the Editors' Code of Practice and are committed to upholding the highest standards of journalism.
Who What Wear is a member of the IPSO (Independent Press Standards Organisation) which regulates the UK print and digital news industry. We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint, please contact legal@futurenet.com. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk
Affiliate & Advertising Disclosure
We are committed to helping you find the best products and services for your needs and connecting you with trustworthy retailers where you can purchase them at competitive prices. Within our editorial content, we often provide links to products and services on retailer sites for which we can receive compensation – called an affiliate fee – if you click on those links or make purchases through them. That affiliate fee is paid to us by the retailer and does not directly affect the price you pay for the product or service.
Our expert editorial teams are independent. This means the products and services they select to appear in our articles are chosen based on their unbiased, expert judgement and relevance to the readers' needs and article content. Our editors do not consider retailers or commercial agreements when selecting products and services – the selection criteria are based solely on usefulness and value to our readers.
We will always do our best to ensure that we display the most up-to-date information possible. On occasion, a retailer may have updated their prices, up or down, before we are able to update a story. Retailers may also add delivery or other costs to the purchase – please see the retailer's site for more information. The affiliate fees we receive help us to continue developing our affiliate platform Hawk as well as helping to pay our teams and other website costs.
We also run advertising in various forms. Ads on our websites are designed in a way that makes them clearly identifiable as ads and distinguishable from our editorial articles.
From time to time, we also publish paid-for editorial content on the site. This content is labelled so you can see who has funded it and how it was created. We have a full guide to content funding on Who What Wear here. You can also see the full terms and conditions that apply to your use of our sites right here.
For any commercial enquiries, please email uk-advertising@whowhatwear.com.
For information on how we work with advertisers to keep bringing you the content you love to read, check out how we fund the content you read on Who What Wear.
