My Friend Asked What to Buy From Amazon—I Sent 31 Chic Fashion, Beauty, and Décor Picks on Prime Day

If there's one thing my career as a professional has prepared me for, it's digging up the incredibly chic gems out of the endless selection from Amazon. It's for that very reason my friends turn to me when they are looking for stylish yet affordable picks from the popular site. With Amazon Prime Day now live on July 16 and 17, I did a fresh deep dive and came up with a variety of stylish finds to keep an eye on in time for the sales that span across fashion, beauty, and home.
When it comes to fashion this season, I found a variety of standouts including elegant linen pieces, elevated basics, and cool flats. In the beauty department, I pinned down some of my everyday essentials like effective sunscreens, tinted moisturizers, and the nail polish of the moment. To round things out, I came up with a stellar selection of décor from coffee table books to room-transforming chairs, and other sophisticated details.
Keep scrolling to shop 31 chic fashion, beauty, and décor picks to buy from Amazon. And yes, there are sale items included for Amazon Prime Day.
Fashion
Red flats are trending.
Beauty
It's a Funny Bunny summer, after all.
French women are obsessed with this oil.
Décor

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
Everyone With Good Taste Is Already Wearing These 7 Chic Summer Pieces
These instantly elevate any look.
-
If You're Against Long Shorts, the $53 Nordstrom Pair Olivia Rodrigo Just Wore Is the Opposite Trend
Don't let them sell out.
-
Adam Sandler–Coded Outfits Are Still Going Strong—5 Ways to Style Baggy Shorts This Summer
Fashion icon first. Comedian second.
-
These New Under-$100 Nordstrom Summer Items Are What I Call Fashion, Period
Expensive-looking staples.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.
-
Believe It or Not, This Is the It-Girl Shorts Trend of Summer 2025
Confirmed by Emily Ratajkowski and Hailey Bieber.